Digital Marketing tips, tools and tactics for Small Business Owners & Marketers. You can make your business better!
I was reminded this week of why I often use the analogy of fitness or weight loss and social media. You might find that a strange connection, but bear with me, there is a method to the madness.
Read MoreLooking for a great FREE tool to boost your business visibility, traffic and sales online? Make sure you claim your business with Google My Business. This is a fabulous free tool that your business can take advantage of, when you know how.
Read MoreWondering what people use when searching to find your site? You need to access the Google Search Console. It’s also a great way to understand how you can improve your listing inside Google Search results.
Plus it’s 100% free!
It’s been crazy town online in at the start of 2020 in Australia. Fake stories, falsehoods and trash talking has taken off like the wildfires that have devastated Australia. Why is this? What feeds the algorithm? and how can we use this for our business and also, for good.
Read MoreWebsite Tick, Facebook Page Tick - that’s all I need, isn’t it? What more could there be? Well, turns out quite a few more items..
Read MoreWe are living in an age of unprecedented online opportunity. It has never been easier to start or continue to grow a business, yet in many respects, it has never seemed so hard. So why are you making it even harder by not creating the thing you need to help secure success?
Read MoreGoogle Adwords too expensive? Looking to compliment your Facebook Ads? Have you heard of the Google Display Network? This post outlines what the Google Display Network is and how you can use it to target your ideal clients to take action as well as build your brand.
Read MoreSo what can we do to minimise the chance of people unsubscribing from our lists early in the piece? How can we maximise the outcome that our emails are not mistaken for clutter and need to be purged.
One way to do this is to create a simple sales funnel process from this first email sign up.
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I have been writing about digital marketing, web development and strategy for almost 20 years. I love sharing my knowledge with you to help you make your online presence better and for it to become a strong tool in your business armoury. I also write over in my digital agency Adventure Digital and also on other online blogs and magazines.
Grab my social media health check guide and start Kon-Mari-ing your feeds.
Leanne O'Sullivan, Wife, Mother, Business Owner, Digital Strategist, speaker, Occasional Psychology student, netflix lover
Find out more about me here
