Is lack of a Social Media plan stretching you too thin? Caught up in hype when we should be thinking about strategy. This is a key reason why a large UK pub chain deleted all their social media channels.
What does the Australian Cricket Team and the Metalicus brand have in common right now? Right now I see uncanny parallels in both businesses that anyone who owns a business or handles the social media for a business should learn from and avoid.
We can’t be on the content creation treadmill constantly as it is just not sustainable. But where to now for recycled content and third party posting after the FB newsfeed changes? How can maximise our time?
Keeping up with Instagram during 2017 was a real challenge for me during the year with so many competing interests on my time and so many new features, it was very tempting to just climb on board an automation train...
The biggest mistake I see small business owners make when it comes to advertising inside Facebook is that they don't split test their ads. This is just a recipe for wasting money. Find out how you can avoid this costly mistake.
There is just so many options! The businesses that are doing this well schedule their content. This is how they share stuff that their customers actually want to read. Savvy business owners also use a social media scheduling tool.
Use one and you can save between 5-10 hours a week.
The Ernst and Young Digital Australia - State of the Nation report is out. I urge you to read it. Things have changed, the world has moved and established small business owners like you need to shift now to maintain your position in the marketplace, let alone grow.
So what are the key takeaways from this report for 2017?