We are living in an age of unprecedented online opportunity. It has never been easier to start or continue to grow a business, yet in many respects, it has never seemed so hard. So why are you making it even harder by not creating the thing you need to help secure success?
Facebook. They are always changing everything. This time they have moved all pages across to a designated Facebook page template to better help you interact with your community. Plus spend even more time inside the platform. Find out how you can review yours now.
Is lack of a Social Media plan stretching you too thin? Caught up in hype when we should be thinking about strategy. This is a key reason why a large UK pub chain deleted all their social media channels.
What does the Australian Cricket Team and the Metalicus brand have in common right now? Right now I see uncanny parallels in both businesses that anyone who owns a business or handles the social media for a business should learn from and avoid.
We can’t be on the content creation treadmill constantly as it is just not sustainable. But where to now for recycled content and third party posting after the FB newsfeed changes? How can maximise our time?
Keeping up with Instagram during 2017 was a real challenge for me during the year with so many competing interests on my time and so many new features, it was very tempting to just climb on board an automation train...
The biggest mistake I see small business owners make when it comes to advertising inside Facebook is that they don't split test their ads. This is just a recipe for wasting money. Find out how you can avoid this costly mistake.