I was reminded this week of why I often use the analogy of fitness or weight loss and social media. You might find that a strange connection, but bear with me, there is a method to the madness.

It’s been crazy town online in at the start of 2020 in Australia. Fake stories, falsehoods and trash talking has taken off like the wildfires that have devastated Australia. Why is this? What feeds the algorithm? and how can we use this for our business and also, for good.

Website Tick, Facebook Page Tick - that’s all I need, isn’t it? What more could there be? Well, turns out quite a few more items..

We are living in an age of unprecedented online opportunity. It has never been easier to start or continue to grow a business, yet in many respects, it has never seemed so hard. So why are you making it even harder by not creating the thing you need to help secure success?

Facebook. They are always changing everything. This time they have moved all pages across to a designated Facebook page template to better help you interact with your community. Plus spend even more time inside the platform. Find out how you can review yours now.

Like my page, share this post and tag a friend….. and other incorrect ways to run a Facebook competition. Find out if you’re currently breaching Facebook’s guidelines (and what to do instead)

1998 or 2018. Are you really being a smart digital marketer or do you have your head in the sand?

Is lack of a Social Media plan stretching you too thin? Caught up in hype when we should be thinking about strategy. This is a key reason why a large UK pub chain deleted all their social media channels.

There are loads of reasons why your business should be advertising on Facebook, but I have limited this post to my top 5. Is your business using the larget advertising medium on the planet as yet?

Stop boosting your Facebook Posts. Just stop doing it. Find out why you should stop just boosting posts inside Facebook ASAP and what you should be doing to market your business instead. 

What does the Australian Cricket Team and the Metalicus brand have in common right now? Right now I see uncanny parallels in both businesses that anyone who owns a business or handles the social media for a business should learn from and avoid.

We can’t be on the content creation treadmill constantly as it is just not sustainable.  But where to now for recycled content and third party posting after the FB newsfeed changes? How can maximise our time?