We can’t be on the content creation treadmill constantly as it is just not sustainable. But where to now for recycled content and third party posting after the FB newsfeed changes? How can maximise our time?
Do you know the difference between just throwing together an email newsletter or blog post and a content marketing plan? Stop creating crappy content, leave that to our media. Find out what you should be sharing with your customers.
The Ernst and Young Digital Australia - State of the Nation report is out. I urge you to read it. Things have changed, the world has moved and established small business owners like you need to shift now to maintain your position in the marketplace, let alone grow.
So what are the key takeaways from this report for 2017?
Many of you would have come across the term content marketing & you think some of these things when you do. "It takes up time, it doesn't work, I am not seeing the value", but content marketing really is key to helping you get known for what it is you do, for FREE.
It is possible to drive traffic to your website for FREE and grow it month on month? You bet it is! I want you to think a little like a circus ringmaster for a moment and come with me as I outline how you can get bums on seats or in this case eyeballs on your website.
Did you know that all brands have a personality? Some may have nicer personalities than others, but all brands have a personality. Understanding what our brand personality actually is helps us in so many other parts of our business.