It’s been crazy town online in at the start of 2020 in Australia. Fake stories, falsehoods and trash talking has taken off like the wildfires that have devastated Australia. Why is this? What feeds the algorithm? and how can we use this for our business and also, for good.

Website Tick, Facebook Page Tick - that’s all I need, isn’t it? What more could there be? Well, turns out quite a few more items..

We are living in an age of unprecedented online opportunity. It has never been easier to start or continue to grow a business, yet in many respects, it has never seemed so hard. So why are you making it even harder by not creating the thing you need to help secure success?

So what can we do to minimise the chance of people unsubscribing from our lists early in the piece? How can we maximise the outcome that our emails are not mistaken for clutter and need to be purged.

One way to do this is to create a simple sales funnel process from this first email sign up. 

What are my top 3, must-do digital marketing activities for 2019. Well they all involve visibility, so for those of us not part of the selfie generation, this does pose a challenge, but you need to push past your fears.

Your business future depends on it.

Professional Service firms have an advantage over a lot of other businesses when it comes to content marketing, mainly because they have such a depth of material to work with. But so many of them fail to leverage this to their advantage.

Are you one of them?

1998 or 2018. Are you really being a smart digital marketer or do you have your head in the sand?

Stop boosting your Facebook Posts. Just stop doing it. Find out why you should stop just boosting posts inside Facebook ASAP and what you should be doing to market your business instead. 

Looking to save some time in your business? Looking for that magic productivity wand? Well, I can't provide that, but I can share with you my top 10 tools that I cannot live without. Scheduling, Project Management, Accounting, Proposals, Graphics & Content Creation.

What are your top 10?

We can’t be on the content creation treadmill constantly as it is just not sustainable.  But where to now for recycled content and third party posting after the FB newsfeed changes? How can maximise our time?

Do you know the difference between just throwing together an email newsletter or blog post and a content marketing plan? Stop creating crappy content, leave that to our media. Find out what you should be sharing with your customers. 

The Ernst and Young Digital Australia - State of the Nation report is out. I urge you to read it. Things have changed, the world has moved and established small business owners like you need to shift now to maintain your position in the marketplace, let alone grow.

So what are the key takeaways from this report for 2017?