Digital Marketing tips, tools and tactics for Small Business Owners & Marketers. You can make your business better!
It seems that even though we text and message and facetime and skype and email incessantly at times, that at this time of year, we still crave connection. Real connection.
That is the big learning from my annual social media review.
Read MoreContent Marketing can seem to be a beast of a thing.
Often it can seem like we are just throwing up content on the altar of public opinion or Google, not really sure how our offering will be received or read. So let's dive into our numbers first.
Read MoreThe biggest mistake I see small business owners make when it comes to advertising inside Facebook is that they don't split test their ads. This is just a recipe for wasting money. Find out how you can avoid this costly mistake.
Read MoreWhat’s the next best thing to a real paying customer? Maybe nothing, but someone who looks & behaves like one will come very close. And one of the easiest ways to find more of these people is by unlocking the power of Lookalike Audiences inside Facebook.
Read MoreThe second most popular question from my recent email list survey regarding Facebook Ads is, "How does Facebook know what ads to show people?"
How am I being targeted? Let's dive into exactly how that happens, what is the mystery behind process...
Read MoreOne of the most common Facebook Advertising questions I am asked, "is how much do I need to spend?" I hate to say it - but it depends. It depends on several key factors that I outline in this post.
Read MoreWant to get on page one organically? And drive more organic traffic to your website? You need to have an appropriate backlink strategy in place. So what are backlinks exactly?
Read MoreDo you know the difference between just throwing together an email newsletter or blog post and a content marketing plan? Stop creating crappy content, leave that to our media. Find out what you should be sharing with your customers.
Read MoreThere is just so many options! The businesses that are doing this well schedule their content. This is how they share stuff that their customers actually want to read. Savvy business owners also use a social media scheduling tool.
Use one and you can save between 5-10 hours a week.
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I have been writing about digital marketing, web development and strategy for almost 20 years. I love sharing my knowledge with you to help you make your online presence better and for it to become a strong tool in your business armoury. I also write over in my digital agency Adventure Digital and also on other online blogs and magazines.
Grab my social media health check guide and start Kon-Mari-ing your feeds.
Leanne O'Sullivan, Wife, Mother, Business Owner, Digital Strategist, speaker, Occasional Psychology student, netflix lover
Find out more about me here
