Digital Strategy - a cautionary tale.
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Website Tick, Facebook Page Tick - that’s all I need, isn’t it? What more could there be? Well, turns out quite a few more items..
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Why your business needs a Digital Strategy
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We are living in an age of unprecedented online opportunity. It has never been easier to start or continue to grow a business, yet in many respects, it has never seemed so hard. So why are you making it even harder by not creating the thing you need to help secure success?
Read MoreWhat are Facebook Page Templates and how do I use them?
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Facebook. They are always changing everything. This time they have moved all pages across to a designated Facebook page template to better help you interact with your community. Plus spend even more time inside the platform. Find out how you can review yours now.
Read More3 things you're doing wrong with your Facebook Competition
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Like my page, share this post and tag a friend….. and other incorrect ways to run a Facebook competition. Find out if you’re currently breaching Facebook’s guidelines (and what to do instead)
Read MoreHow to be a smarter Digital Marketer (when you hate having to do it!)
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1998 or 2018. Are you really being a smart digital marketer or do you have your head in the sand?
Read MoreHow much time is TOO much time on Social Media
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Is lack of a Social Media plan stretching you too thin? Caught up in hype when we should be thinking about strategy. This is a key reason why a large UK pub chain deleted all their social media channels.
Read More5 reasons why your business should be advertising on Facebook
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There are loads of reasons why your business should be advertising on Facebook, but I have limited this post to my top 5. Is your business using the larget advertising medium on the planet as yet?
Read MoreStop Boosting Your Facebook Posts…. and do this instead
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Stop boosting your Facebook Posts. Just stop doing it. Find out why you should stop just boosting posts inside Facebook ASAP and what you should be doing to market your business instead.
Read MoreSocial Media and Brand Integrity. Lessons from Cricket Australia and Metalicus
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What does the Australian Cricket Team and the Metalicus brand have in common right now? Right now I see uncanny parallels in both businesses that anyone who owns a business or handles the social media for a business should learn from and avoid.
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I have been writing about digital marketing, web development and strategy for almost 15 years. I love sharing my knowledge with you to help you make your online presence better and for it to become a strong tool in your business armoury. I also write over in my digital agency Big Blue Digital and also on the Her Business blog as well as other online blogs and magazines.
