Is your website a Cost Centre or a Profit Driver of your business?
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When was the last time you really looked at your website?
I mean really critically looked at your website? Today is that day.
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You need a Digital Strategy and you need it now!
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I have spent a lot of time over the last 6 months thinking about the WHY of this new business as well as spending even more time creating a bunch of courses, designed to impart my knowledge to you about how to develop and implement a digital strategy.
Read MoreTime saving tips to be more productive
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The other week I had the opportunity to interview a productivity coach, Jo Bendle as part of my podcast - "Out in the Big Blue" on how we often are the handbrake on our own business successes, especially in the area of getting stuff done. You can listen to this here.
Read MoreCould your social channels do with a checkup?
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If you follow me on any of my social channels, last week I released a series of Social Media Health Check guides that focussed on some of the key basics that people and businesses can neglect when they either set up their social media channel, or over time neglect to look after.
Read More10 practical steps to remember when rebranding — it's more than a vision thing!
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So last week , I wrote about what I see as the 3 key points you need to reconsider when branding or rebranding.
To recap they were
- Know your audience
- Know your why
- Know your brand personality
3 key things to consider when you rebrand ( or create a brand )
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You may or may not have noticed that I have started to transition my new brand into my emails, my social channels and my temporary website.
It has been a bit of a thing, and I will outline the steps you need to take when rolling out a new brand next week, but this week I wanted to chat to you about what you need to consider when thinking about a rebrand.
Read MoreRetargeting - the boomerang that pays dividends
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So have you dipped your toe in the retargetting water yet? Have you seen those ads that seem to follow you around the web sites that you visit?
How do you feel about that?
Read MoreRetargeting for beginners
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ooking to dip your toe into the world of retargeting?
I am going to outline my 3 go- to-tools that I use for my retargeting efforts.
It's all about the experience of buying FROM YOU online
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Year on year, the amount of online purchases in Australia has continued to grow.
According to NAB Online Retail Sales Index: April 2016, online retail spending in Australia increased by 6.6% in the 12 month period to April 2016 to $19.6 billion.
I have been writing about digital marketing, web development and strategy for almost 20 years. I love sharing my knowledge with you to help you make your online presence better and for it to become a strong tool in your business armoury. I also write over in my digital agency Adventure Digital and also on other online blogs and magazines.
